it’s electric

Aloft Hotel


With its upbeat environments, shifting perspectives, and playful plays on technology’s role in our lives, Redmond’s Aloft Hotel disrupts guests’ expectations of tech-savvy travel. Modern design elements inspired by digital code, pixilation, and—in the case of an entire wall mosaic made of keyboard keys—computer hardware create disarmingly warm (and surprisingly cool) moments. These elements, together with strong geometric patterns and shapes, and bold pops of bright color, all interweave in a vibrant vision of present and future travel.