Moxy Hotel

Within the walls of Moxy Allentown, a portal to an alternate universe opens, transporting visitors on a Magical Mystery Tour.

Filled with flamboyant, carnivalesque psychedelia, playful references to amusement park side show attractions - from the ‘Hall of Mirrors’ and ‘Ring of Fire’ to Foxy the Fortune Teller and assorted carousel animals - casts the hotel in the makeup of a theatrical, big-top funhouse.

Though the hotel lobby appears to exist in a world of its own, playfully eccentric connections to Pennsylvania’s Dorney Park, decadent curtains alluding to the nearby theatre district, and stylish, avant-garde references to historic Hess’s department store anchor the building in a local context.

Unexpected and captivating details showcased throughout the lobby encourage sensations of wonder, discovery, and play.